Clearance Joico Color Endure Violet Sulfate-Free Shampoo

Original price was: $24.91.Current price is: $19.68.

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Blondes may have more fun… but trust us, they have a lot more fun when their icy color stays sassy not brassy. And no shade on the color wheel helps maintain this cool more effectively than violet – the classic counterpoint that banishes oxidized yellowing; maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service. That’s a whole lotta power for purple, don’t you think?

Perfect choice for blonde or gray hair that wants to stay calm, cool, and perfected.

Available in 1 Litre.